While other companies abandon their mid-sized pickup truck programs, Toyota is rekindling the fire that is its Tacoma. A new version of this popular pickup will launch in October. This update will be built on the same chassis, and keep its engine options the same, at least at the launch. A new exterior design, updated interior, and newer entertainment systems are what will freshen up the Tacoma. Toyota hopes that this change will reach younger customers, especially with the rising cost of fuel.
With Ford, GM, and Chrysler focusing on their full-sized pickup line, the Tacoma has dominated the mid-sized market with the Tacoma. It has even sold more than the full-sized Toyota Tundra which was made to compete with the F-Series and Silverado pickups.
Toyota is introducing a lot of new vehicles this fall, including an all new Camry, Prius v, Scion iQ, and of course the Tacoma. With the sales and market share hurting after the earthquake in Japan, Toyota is hoping that this new line of vehicles will get them back to the top.
