If you haven’t already noticed, you can no longer find a Dodge Ram or a Dodge Dakota. This is due to Chrysler deciding that it would be in the best interest of the Dodge line-up to separate the Ram trucks from the Dodge cars and SUVs. The goal of the brand split is to allow Ram Trucks continue with the tough and durable image while enabling the Dodge brand to develop a new, sportier identity.
Although the vehicles are the same, the logos and management of each vehicle line have changed. The familiar Ram’s Head sticks with the Ram trucks while Dodge has developed a new logo. The Ram Truck line now refers to the Ram 1500, Ram 2500, Ram 3500, Ram 4500, Ram 5500, Ram Dakota, and Ram C/V.
What does this mean to the consumer? Other than having to visit two different websites to find information on the Ram 1500 and the Dodge Charger, it doesn’t really have much of an effect. Dodge dealers will continue to offer sales and support for Ram Trucks as they have in the past. Many people as well as manufacturers and retailers of Ram Truck accessories continue to refer to the Ram 1500 as a Dodge Ram 1500.
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